Getting Started: Two Paths for Promotion Setup
There are two primary workflows for setting up location-based discounts:Via Integrated Platforms (Recommended)
Connect to your existing payment platform (e.g., Stripe, Paddle). ParityDeals fetches your products and automatically creates the necessary discount coupons for you. This is the fastest and most streamlined method.
Custom Promotions Setup (Manual)
Use this method if you do not use one of our integrated platforms or if you need to manage coupon codes manually. You will define the discounts in ParityDeals, then create corresponding coupons in your payment provider and paste the codes back into ParityDeals.
Setting Up Promotions via Integrated Platforms
This is the recommended workflow if you sell your product via a supported payment platform.Step 1: Connect to Your Payment Platform
- From the main sidebar, navigate to Promotions.
- Click the ”+ Create promotion” button.
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In the “Choose your platform” modal, select the platform you use.
Supported integrations include:
- Stripe
- Lemon Squeezy
- Paddle
- Chargebee
- Dodo Payments
- Polar
- Gumroad
- Whop
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If connecting for the first time, an authentication modal will appear. Enter the required credentials (e.g., Vendor ID, Auth code/API key) to connect your account.
Step 2: Select Your Product
After authenticating, the two-step promotion creation flow begins.- Select Product: A list of products fetched from your connected platform account (e.g., Stripe) is displayed.
- Choose the product for which you want to set up discounts and click “Continue”.
Step 3: Set Discounts
You will now see the “Set up discounts” screen, which displays countries grouped by their purchasing power parity factor.-
Review Discounts: Review the predefined discount percentages for each PPP group and update them as needed. If you do not want to offer a deal for a specific group, leave the discount box empty.
ParityDeals will automatically create the necessary discount coupons on your integrated platform based on the percentage values you set here.
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(Optional) Override Group Discounts: To set a different discount for a specific country that overrides its group’s default discount, click the ”+ Create country-specific discount” button.
- In the modal that appears, select a country from the dropdown, enter the
Override discount %, and optionally a specificCoupon codeif you want to use a pre-existing one. - Click ”+ Add more” to specify overrides for multiple countries.
- Click “Create” to save your overrides.
- In the modal that appears, select a country from the dropdown, enter the
Step 4: Create the Promotion
- Once you are satisfied with your discount settings, click the “Create promotion” button at the bottom-right of the page.
Setting Up Custom Promotions (Manual)
Use this method if you do not use one of our integrated platforms or prefer to manage coupon codes manually.Step 1: Initiate Custom Setup
- Navigate to Promotions from the sidebar and click ”+ Create promotion”.
- Select “Custom setup” from the platform choice modal.
Step 2: Define Product and Set Discounts
This action takes you to the “Create Promotion” page.- Product Setup: In the “Product setup” section, enter your Product name manually.
- Set Up Coupons: This section displays countries grouped by purchasing power parity.
- Review Discounts: Review the predefined discount percentages for each group and update them as needed.
- Enter Coupon Codes: You must first manually create the corresponding discount coupons in your payment provider’s platform. Then, paste each coupon code into the respective “Coupon code” field in ParityDeals.
- (Optional) Override Group Discounts:
- Click the ”+ Create country-specific discount” button.
- In the modal, select a country, set the
Override discount %, and paste the specificCoupon codeyou created for it. - Click ”+ Add more” for additional country-specific overrides.
- Click “Create” to save your overrides.
Step 3: Create the Promotion
- Once all discounts and coupon codes are set, click the “Create promotion” button at the bottom-right corner.