Country-specific pricing allows you to tailor your product’s cost for customers in particular nations. This can be used for promotional campaigns, to match local market conditions, or to adjust for regional economic factors. This guide shows you how to set this up using Targeting Rules in ParityDeals and then activate your rule. Key Concept: ParityDeals enables this by allowing you to create Targeting Rules based on the customer’s Country attribute. The rule is then made live via an Offering.

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Part 1: Creating a Country-Specific Discount Rule

Let’s create a rule to offer a 25% launch discount for customers in India.

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1. Navigate to Targeting Rules

  1. From the side navigation menu, go to Monetization > Targeting rules.

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2. Create a New Rule

  1. Click the + Create rule button.

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3. Define Rule Information

  1. Rule name: Enter a descriptive name, e.g., India - Launch Discount 25%.
  2. Select product: Choose the product this discount will apply to.

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4. Set Conditions

Here, you specify the country to target.
  1. Under “If the customer matches…”, click the first dropdown (or “Select condition”).
  2. From the list of attributes, choose Country.
  3. Select the operator is any of.
  4. In the “Select” values field, type and select India.

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5. Define the Pricing Adjustment (Action)

Specify the discount.
  1. From the action dropdown, select Decrease price by.
  2. Enter 25 in the percentage field.

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6. Save the Rule

  1. Click the Create rule button.
Result: You’ve created a rule that applies a 25% discount for users from India for the selected product.

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Part 2: Activating Your Country-Specific Rule via an Offering

A Targeting Rule is inactive until it’s connected to an Offering. An Offering makes your product (with its associated rules) available to your users.
  1. Navigate to Offerings:
    • Go to Monetization > Offerings.
  2. Create or Edit an Offering:
    • Click + Create offering. If you have an existing Offering you wish to use, you can edit it instead.
  3. Link the Targeting Rule:
    • In the “Create offering” (or “Edit offering”) modal, choose the option that allows you to use a Targeting rule.
    • From the rule selection dropdown, choose the India - Launch Discount 25% rule you just created.
  4. Configure Other Offering Details:
    • You might need to select a pricing table if this offering is presented through one, or configure other offering-specific settings.
  5. Save/Create the Offering:
    • Click Create (or “Update”). You will get an Offering ID.
  6. Integrate: Use this Offering ID in your application’s code. When your application requests this Offering, ParityDeals will evaluate the associated India - Launch Discount 25% rule for the current user and apply the discount if the conditions are met.
Your Country-Specific pricing adjustment is now live and active through this Offering!